Educational Storytelling & Production

Big lessons.
Memorable characters.

I create animated films, characters and companion materials that help children learn about your product.

For more than 15 years, I’ve written and created educational films and programs that turn information into entertaining stories—from agricultural adventures for children and families to Aston English, teaching English to children in China, and Animal Outtakes, a local Florida television show. Through memorable characters, humor, and original songs, I help organizations give their message a life of its own.

Daisy, SunnyBell, Jammer, the two Bluesberries and friends gathered around Education
01 · Florida Strawberry Growers Association

Jammer Saves the Farm

Jammer Saves the Farm

A strawberry with personality.
An adventure with a purpose.

Developed for the Florida Strawberry Growers Association, Jammer brings Florida strawberries to life through character-driven storytelling, humor, and original songs.

A companion coloring book carries the character into activities about growing, harvesting, and enjoying strawberries. The association commissioned a full film update in 2025.

Character developmentAnimated filmOriginal songsColoring book
Sue Harrell
“Sanczel Productions created a film that truly got our message across in a fun and memorable way.”
Sue Harrell
Director of Marketing, Florida Strawberry Growers Association · title at the time of the testimonial

Inside the coloring book

Pages from the Jammer coloring book I created for Florida Strawberry Growers Association. Click any image to enlarge.

Jammer coloring book with visible coloring pages
Jammer coloring-book cover
How strawberry plants grow: runners
How strawberry plants grow: runners
Harvesting: picked by hand
Harvesting: picked by hand
02 · Florida Dairy Farmers

Meet SunnyBell.

SunnyBell’s Florida Dairy Moo-sical

From screen to storybook.

SunnyBell’s Florida Dairy Moo-sical introduces families to Florida dairy farming and milk’s nutritional benefits through animated characters and original songs.

I also wrote and illustrated SunnyBell’s Florida Dairy Farm Adventure. Florida Dairy Farmers reported that the hardcover book was widely used in schools and libraries across Florida.

The collaboration also included a second storybook, a coloring book, and Apple and Android apps with interactive games and videos.

Animated filmStory & illustrationOriginal songsInteractive apps
Noel Perkins
“Most notably, his expertise has allowed us to take our ‘SunnyBell’ franchise from an idea to a recognizable brand.”
Noel Perkins
VP of Communications, Florida Dairy Farmers · title at the time of the testimonial

From the storybook I wrote and illustrated

The hardcover cover mockup and inside pages from SunnyBell’s Florida Dairy Farm Adventure. Click any image to enlarge.

SunnyBell’s Florida Dairy Farm Adventure hardcover book
SunnyBell’s Florida Dairy Farm Adventure
Life and care on the dairy farm
Life and care on the dairy farm
SunnyBell and Clyde visit the grocery store
SunnyBell and Clyde visit the grocery store
03 · Florida Blueberry Growers Association

Florida Rhythm & Bluesberries

Florida Rhythm and Bluesberries

A healthy message with rhythm.

A cast of blueberry characters introduces audiences to blueberries’ nutritional benefits and a simple message: Florida grows blueberries, so look for locally grown fruit.

Original character-performed songs and playful humor carry the educational message through the story.

Original charactersAnimated filmSongwriting
04 · Louisiana Strawberry Marketing Board

Jazzy & the Louisiana Strawberries

Two smiling strawberry characters and a butterfly on a Louisiana farm

A little Louisiana flavor.
A whole world of character.

An animated educational series created for the Louisiana Strawberry Marketing Board, featuring colorful characters and a distinctly Louisiana flavor.

I handled the scriptwriting, character voices, music and animation—taking the production from the written story to the finished film.

ScriptwritingCharacter voicesMusicAnimation

Watch Section 1 · 1 min 43 sec

05 · Arizona Milk Producers

Daisy’s Dairy Dreams

Daisy’s Dairy Dreams

A big dream.
A homegrown message.

Created for Arizona Milk Producers, Daisy’s animated adventure brings a dairy character to life through storytelling, humor, and original songs.

The project pairs an educational film with a companion storybook, extending the character’s story from the screen to the page.

Character developmentAnimated filmOriginal songsStorybook

The storybook I wrote and illustrated

A hardcover view of Daisy’s Dairy Dreams. Click the book to enlarge the cover artwork.

Daisy’s Dairy Dreams — storybook cover
Daisy’s Dairy Dreams · Storybook
How we build it together

Your message.
A world of its own.

01 / THE MESSAGE

Find the lesson.

We identify your audience and the ideas that matter: local production, nutrition, or another educational goal.

02 / THE CHARACTER

Meet your mascot.

I develop a character that fits your organization. We refine it together and get your approval before moving forward.

03 / THE STORY

Make it entertaining.

I write a story with humor, personality, and original songs that weave the information into the adventure.

04 / THE PRODUCTION

Bring it to life.

Animation gives the character a voice and a world. Storybooks and coloring activities can extend the experience.

Beyond the farm

More worlds. More ways to learn.

Aston English Funhouse

More than 20 half-hour programs created to help children in China learn English through entertainment. This episode mashup shows the series’ mix of live action, animation, characters, and comedy.

Scenes from Aston English Funhouse

Watch the episode mashup · 3 min 17 sec

Animal Outtakes

Over a year’s worth of shows combining animation and live action—experience in sustained entertainment production.

Animal Outtakes presenter seated beside an animated bird character, with a butterfly nearby

Watch the 2014 highlights reel · 6 min 2 sec

Let’s make something memorable

What do you want
your audience to learn?

Tell me about your organization, your audience, and the message you want to share. We’ll talk about a character and a story that fit.

Let’s Talk About Your Educational Project

sean@sanczel.com

Book sample

Sue Harrell
Client testimonial

Sue Harrell

Marketing Director, Florida Strawberry Growers Association
Title at the time of the testimonial

“I would like to extend my heartfelt recommendation of Sanczel Productions… Sanczel Productions created a film that truly got our message across in a fun and memorable way.”
Noel Perkins
Client testimonial

Noel Perkins

VP Communication, Florida Dairy Farmers
Title at the time of the testimonial

“Sean is a creative thinker and a hard worker whose talents have helped Florida Dairy Farmers advance its footprint beyond what was first thought possible… his expertise has allowed us to take our “SunnyBell” franchise from an idea to a recognizable brand.”